Programmatic Digital Out-of-Home (DOOH) Advertising for Brands & Agencies
Unleash the power of programmatic DOOH advertising to drive measurable increases in engagement, visibility, and ROI
Advanced Audience Targeting
Streamlined Programmatic Execution
Real-Time Campaign Analytics
Superior Programmatic DOOH Technology Advantages
Advanced Audience Targeting Capabilities
Harness our Accretive Audiences™, highly curated and privacy-compliant consumer data segments designed specifically for digital out-of-home advertising. Our programmatic DOOH technology enables you to target not just demographics but precise consumer behaviors and preferences, maximizing ad relevance and engagement across outdoor displays.
Real-Time DOOH Data and Analytics
Our platform offers comprehensive real-time analytics powered by Accretive Outcomes™, a pioneering measurement and analytics solution built specifically for the programmatic DOOH sector. Track the effectiveness of your digital out-of-home campaigns across impressions, reach and frequency, gross rating points, web and app interactions, and store visitation metrics.
Customizable Programmatic Campaign Strategies
Deploy digital out-of-home campaigns that are flexible and adaptable to changing market conditions and audience movements. Our DOOH technology integrates seamlessly with your DSP, allowing for programmatic campaign adjustments that optimize billboard ad placements and timing based on continuous performance data and attribution models.
Omnichannel DOOH Integration
Our programmatic DOOH solutions extend beyond standalone digital billboard campaigns. Integrate with mobile, social, online, and other digital channels for a cohesive marketing strategy. Utilize our system's capabilities to retarget audiences who have been exposed to your outdoor DOOH ads on their personal devices, enhancing conversion opportunities and reinforcing your message.
DOOH Performance Measurement
Gain access to actionable insights with our patented programmatic analytics platform, enabling you to prove the effectiveness of digital out-of-home investments with the same precision as online advertising. Measure everything from foot traffic and customer acquisition costs to specific KPIs like online and offline sales, ensuring transparent and accountable DOOH advertising.
Our Managed Programmatic DOOH Services
Managed Programmatic DOOH Service
Share your budget and objectives, and let our digital out-of-home experts craft a comprehensive DOOH campaign that delivers measurable results, leveraging sophisticated programmatic technology for audience targeting precision and media buying efficiency.
Programmatic Guaranteed DOOH
Access advanced programmatic DOOH features through your preferred demand-side platform (DSP), using unique deal IDs that ensure your digital out-of-home campaigns deliver guaranteed impressions to specific audience segments every time.
Why Invest in Programmatic Digital Out-of-Home?
Programmatic DOOH advertising merges the impactful presence of traditional outdoor billboards with the precision targeting of digital marketing. It's the ideal solution for reaching the modern consumer who is increasingly mobile and harder to engage through conventional media channels. With real-time bidding capabilities and audience-based targeting, programmatic DOOH delivers measurable results and higher ROI than traditional outdoor advertising methods.
Programmatic DOOH Case Studies
PROGRAMMATIC DOOH CASE STUDY 1
Automotive (Electric Vehicle Launch)
Objective: Support the US launch of a new electric vehicle, targeting eco-conscious consumers to drive awareness, intent, and pre-orders with digital billboards and mall campaigns
Results
Web Visitation
+269%
Test Drives
+240%
Pre-Orders
+155%
PROGRAMMATIC DOOH CASE STUDY 2
Healthcare
Objective: Promote awareness of health and mental health services by targeting specific cohorts and their networks, focusing on high-traffic areas like gas stations and pharmacies.
Results
Recommendations
+81%
Unaided Awareness
+67%
Post Ad Intent
+65%
PROGRAMMATIC DOOH CASE STUDY 3
Sports Book
Objective: Increase new account sign-ups and first-time deposits for an Online Sportsbook by targeting sports enthusiasts in key states.
Results
Web Lift
+329%
Cost per Web Visit
$1.80
New Accounts
+216%
Cost per New Account
$26
First Time Deposits
+126%
PROGRAMMATIC DOOH CASE STUDY 4
Real World Results: E-Commerce
Objective: Drive new account creation and online sales for a leading deal site by reaching value-conscious consumers in four key markets across high-value psychographic segments using a combination of roadside and place-based digital boards.
Results
Web Lift
+24%
Cost per Web Visit
$7.99
New Accounts
+61%
Cost per New Account
$12
First Time Deposits
+47%
PROGRAMMATIC DOOH CASE STUDY 5
Travel (Destination Awareness)
Objective: Enhance destination awareness and drive leisure travel and casino gaming traffic using digital roadside and place-based media in feeder markets.
Results
Web Visitation
+329%
Foot Traffic
+397%
PROGRAMMATIC DOOH CASE STUDY 6
CPG
Objective: Boost product awareness and trials for a specialty consumer goods product at grocers and big box retailers, using targeted billboards and proximity marketing.
Results
Brand Awareness
+119%
Favorability
+41%
Purchase Intent
+20%
PROGRAMMATIC DOOH CASE STUDY 7
Cannabis
Objective: Drive traffic to partner dispensaries and encourage online searches for product delivery using a mix of static and digital OOH in relevant urban spots.
Results
Web Lift
+136%
Online Sales
+639%
More Exposed Conversions.
8.5x
PROGRAMMATIC DOOH CASE STUDY 8
Retail (National Gas Station Chain)
Objective: Drive app downloads to boost sales and increase visitation frequency at a national gas station chain through high-impact billboards and station placements.
Results
App downloads
+248%
Conversion rate
0.30%
Conversion Volume
3x+
TRANSFORM YOUR ADVERTISING STRATEGY TODAY
Get in touch with us to see how our programmatic DOOH services can enhance your brand presence and audience connection.
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