Programmatic DOOH for Brands & Agencies
Unleash the power of DOOH advertising to drive measurable increases in engagement and visibility
Precision Targeting
Streamlined Execution
Accurate Measurement
Pioneering Programmatic Digital Out-of-Home
Leverage our strategic partnership with Accretive Media to deploy impactful DOOH campaigns across a vast network of over 750,000 screens.Our approach integrates real-time data and Accretive Media's patented technology, ensuring precision and scalability. From bustling urban billboards to digital displays in transit hubs and malls, we tailor every ad placement to maximize visibility and engagement, delivering measurable results that drive marketing success.
Our Managed DOOH Services
Managed Service
Share your budget and objectives, and let our experts craft a campaign that delivers results, leveraging sophisticated programmatic technology for precision and efficiency.
Programmatic Guaranteed
Access advanced programmatic features through your DSP, using unique deal IDs that ensure your campaigns hit their mark every time.
Why Invest in Programmatic DOOH?
Programmatic DOOH merges the impactful presence of traditional outdoor ads with the accuracy of digital targeting. It's ideal for the modern consumer, increasingly mobile and harder to reach through conventional media channels.
Superior DOOH Technology Advantages
Advanced Targeting Capabilities
Harness our Accretive Audiences™, highly curated and privacy-compliant consumer data segments designed specifically for out-of-home advertising. Our technology enables you to target not just demographics but precise consumer behaviors and preferences, maximizing ad relevance and engagement.
Real-Time Data and Analytics
Our platform offers real-time analytics powered by Accretive Outcomes™, a pioneering measurement and analytics solution built specifically for the DOOH sector. Track the effectiveness of your campaigns across a variety of metrics including reach and frequency, gross rating points, web and app interactions, and more.
Customizable Campaign Strategies
Deploy campaigns that are flexible and adaptable to changing market conditions and audience movements. Our technology integrates seamlessly with your DSP, allowing for programmatic campaign adjustments that optimize ad placements and timing based on ongoing performance data.
Multi-Channel Integration
Our DOOH solutions go beyond standalone campaigns. Integrate with mobile, online, and other digital channels for a cohesive marketing strategy. Utilize our system’s capabilities to retarget audiences who have interacted with your DOOH ads on their personal devices, enhancing conversion opportunities and reinforcing your message.
Proof of Performance
Gain access to actionable insights with our patented analytics platform, enabling you to prove the effectiveness of out-of-home investments with the same precision as online advertising. Measure everything from foot traffic and customer acquisition costs to specific KPIs like online and offline sales, ensuring transparent and accountable advertising.
Case Studies
CASE STUDY 1
Automotive (Electric Vehicle Launch)
Objective: Support the US launch of a new electric vehicle, targeting eco-conscious consumers to drive awareness, intent, and pre-orders with digital billboards and mall campaigns
Results
Web Visitation
+269%
Test Drives
+240%
Pre-Orders
+155%
CASE STUDY 2
Healthcare
Objective: Promote awareness of health and mental health services by targeting specific cohorts and their networks, focusing on high-traffic areas like gas stations and pharmacies.
Results
Recommendations
+81%
Unaided Awareness
+67%
Post Ad Intent
+65%
CASE STUDY 3
Sports Book
Objective: Increase new account sign-ups and first-time deposits for an Online Sportsbook by targeting sports enthusiasts in key states.
Results
Web Lift
+329%
Cost per Web Visit
$1.80
New Accounts
+216%
Cost per New Account
$26
First Time Deposits
+126%
CASE STUDY 4
Real World Results: E-Commerce
Objective: Drive new account creation and online sales for a leading deal site by reaching value-conscious consumers in four key markets across high-value psychographic segments using a combination of roadside and place-based digital boards.
Results
Web Lift
+24%
Cost per Web Visit
$7.99
New Accounts
+61%
Cost per New Account
$12
First Time Deposits
+47%
CASE STUDY 5
Travel (Destination Awareness)
Objective: Enhance destination awareness and drive leisure travel and casino gaming traffic using digital roadside and place-based media in feeder markets.
Results
Web Visitation
+329%
Foot Traffic
+397%
CASE STUDY 6
CPG
Objective: Boost product awareness and trials for a specialty consumer goods product at grocers and big box retailers, using targeted billboards and proximity marketing.
Results
Brand Awareness
+119%
Favorability
+41%
Purchase Intent
+20%
CASE STUDY 7
Cannabis
Objective: Drive traffic to partner dispensaries and encourage online searches for product delivery using a mix of static and digital OOH in relevant urban spots.
Results
Web Lift
+136%
Online Sales
+639%
More Exposed Conversions.
8.5x
CASE STUDY 8
Retail (National Gas Station Chain)
Objective: Drive app downloads to boost sales and increase visitation frequency at a national gas station chain through high-impact billboards and station placements.
Results
App downloads
+248%
Conversion rate
0.30%
Conversion Volume
3x+
TRANSFORM YOUR ADVERTISING STRATEGY TODAY
Get in touch with us to see how our programmatic DOOH services can enhance your brand presence and audience connection.
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